Baton Rouge is a German brand creating high-quality acoustic guitars, classic guitars, and ukuleles, which be sold to more than 40 countries around the world.

NextportChina developed and executed a social commerce strategy with the objective to increase sales at resellers and at its own Taobao e-commerce store. To increase the exposure of the brand and traffic to its channels we conducted several influencer campaigns on the lifestyle community RED (Xiaohongshu), the short video platform Douyin, and the long video platform BiliBili.