In China influencers are called KOLs (Key Opinion Leaders). They are influential people which have collected a large following on China’s social media platforms. Most of the time these KOLs are experts in a particular field, such as travel, fashion, beauty, F&B, lifestyle, etc.

Finding the right KOL for your brand, which can yield a satisfactory ROI, is not easy. Our team can support you in finding, negotiating and collaborating with the right KOL(s) and co-develop a powerful campaign that meet clear goals.